Marketing, B.B.A. (521401)

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The Bachelor of Business Administration degree in Marketing is offered for students seeking careers in advertising, brand management, industrial marketing, consumer relations, market research, professional selling, purchasing, digital marketing and retailing. Students must complete the business core, MRKT 2010 , MRKT 3002 , MRKT 3005 , MRKT 3008 , MRKT 3011 , MRKT 4009 , MRKT 4012 , MRKT 4013 ; six hours of 3000 and 4000 Marketing electives for a major in Marketing.

Required for a Major in Marketing:

6 hours of 3000 or 4000- level Marketing Electives

Total Hours 30

Freshman Year

ENGL 1001 - Composition I ^ce
ENGL 1002 - Composition II ^ce
Core Social Science 3 cr. *
MATH 1009 - Applied Algebra for College Students or
MATH 1011 - College Algebra or
MATH 1013 - Elementary Functions
MATH 1016 - Elementary Statistics
BUSN 1001 - Business and Society
Core Natural/Physical Science 6 cr. *
Core Pure Humanities 3 cr. *
COMM 1018 - Interpersonal Communication or
COMM 2001 - Public Speaking or
COMM 2060 - Small Group Communication
UNIV 1001 - University Seminar

Total Hours 30

Sophomore Year

ACCT 2020 - Introductory Managerial Accounting
ACCT 2030 - Introductory Financial Accounting
CSCI 1070 - Computer Literacy
ECON 2001 - Macroeconomic Principles ^cs
ECON 2002 - Microeconomic Principles
Core Humanities 6 cr. *
Core Natural/Physical Science 3 cr. *
QMDS 2010 - Statistics and Quality Control
MRKT 2010 - Marketing Behavior Study

Total Hours 30

Junior Year

Total Hours 30

Senior Year

BLAW 4001 - Legal Environment of Business
CINS 3050 - Management Information Systems
MGMT 4009 - Strategic Management
MRKT 4012 - Digital Marketing
MRKT 4009 - Marketing Management
MRKT 4013 - Social Media Marketing
Marketing Elective 6 cr.
Non Business Elective 6 cr.

Total Hours 30

Total hours for degree 120

Note:

*See General Education Curriculum (College of Business and Social Sciences)