COMM 4060 - Public Relations Campaigns

3 cr.

Study of the professional practice of public relations, emphasizing understanding of public relations functions, development of strategies and tactics, and the importance of ethics in implementation. Includes group work with local client, engaging service learning, and professional presentation.

Prerequisite(s): COMM 2061, COMM 3061, and credit or registration in COMM 3070
(Formerly MCOM 4060)

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