Mar 02, 2024  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 4006 - Business-to-Business Marketing

3 cr.

Strategies and tactics used in marketing complex technologies and services to industrial firms. Emphasis is given to value and vendor analysis as key elements in business-to-business marketing.

Prerequisite(s): MRKT 3001 .

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