Jun 22, 2024  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 3001 - Fundamentals of Marketing

3 cr.

Marketing by the firm in a competitive economy at the local, national, and international level. Emphasis on the development, implementation, and control of marketing strategies including market target identification and the design of a marketing mix.

Prerequisite(s): Junior standing.

LCCN:  CMKT 3003

F, Sp, Sum

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