May 25, 2024  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 3007 - Retailing

3 cr.

Marketing to ultimate consumers. Operation of a retail outlet; store organization, displays, location, layout, purchasing, retail advertising, product analysis, personnel management, store services, and operating controls.

Prerequisite(s): MRKT 3001 .

LCCN:  CMKT 3103


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