Jun 15, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 4011 - Integrated Marketing Campaigns

3 cr.

The study of integrated marketing communication campaign strategies used by businesses and non-profit organizations. Students develop advertisements, public relations releases, sales promotion tools, and direct marketing pieces to coincide with their campaign plan.

Prerequisite(s): MRKT 3001  and MRKT 3011 .

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