Mar 28, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 3011 - Advertising and Sales Promotion


3 cr.

The non-personal promotion strategies of modern business. Consideration of budgets, media, messages, and timing of advertising effort.

Prerequisite(s): MRKT 3001 .
(Formerly MRKT 407)

F, Sp


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