Guidelines for Campus Marketing of Beverage Alcohol

Upon the recommendation of the National Association of Student Personnel Administrators (NASPA), the American College Personnel Association (ACPA), the Association of College and University Housing Officers International (ACUHO-I), and BACCHUS (Boosting Alcohol Consciousness Concerning the Health of University Students), the University of Louisiana at Monroe has adopted the following guidelines for the marketing of beverage alcohol on this campus. The University further advises that all alcoholic beverage marketers will not be permitted to promote their products on campus unless they agree to abide by the following guidelines.

• Alcohol beverage marketing programs specifically targeted for students and/or held on campus should conform to the student code of conduct of the institution and should avoid demeaning sexual or discriminatory portrayal of individuals.
• Promotion of beverage alcohol should not encourage any form of alcohol abuse nor should it place emphasis on quantity and frequency of use.
• Beverage alcohol (such as kegs or cases of beer) shall not be provided as free awards to individual students or campus organizations.
• No uncontrolled sampling as part of campus marketing programs should be permitted and no sampling, or other promotional activities, should include “drinking contest.”
• Where controlled sampling is allowed by law and institutional policy, it should be limited as to time and quantity. Principles of good hosting should be observed including availability of alternative beverages, food and planned programs. The consumption of beer, wine or distilled spirits should not be the sole purpose of any promotional activity.
• Promotional activities should not be associated with otherwise existing campus events or programs without the prior knowledge and consent of appropriate institutional officials.
• Display or availability of promotional materials should be determined in consultation with appropriate institutional officials.
• Informational marketing programs should have educational value and subscribe to the philosophy of responsible and legal use of the products represented.
• Contracts for advertisements with campus media (radio station, TV station, yearbook, literary magazine, or newspaper) should include a statement regarding educational value and subscribe to the philosophy of responsible and legal use of the products represented. Beverage alcohol marketers should support campus alcohol education programs that encourage informed and responsible decisions about the use or non-use of beer, wine or distilled spirits.
• If permitted, beverage alcohol advertising on campus or in institutional media, (radio station, TV station, yearbook, literary magazine or newspaper) including that which promotes events as well as product advertising, should not portray drinking as a solution to personal or academic problems of students or as necessary to social, sexual or academic success.
• Advertising and other promotional campus activities should not associate beverage alcohol consumption with the performance of tasks that require skilled reactions such as the operation of motor vehicles or machinery.
• Local off-campus promotional activities, primarily directed to students, should be developed in consultation with appropriate institutional officials.