Aug 06, 2020  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 4013 - Social Media Marketing

3 cr.

A study of social media history, role in society, social platforms and social technologies with an emphasis on strategic marketing uses of social media by companies and brands. Topics include social media networks, social branding, social listening, social media marketing strategies, and social media analytics.

Prerequisite(s): MRKT 3001  

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