Mar 18, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MRKT 3001 - Fundamentals of Marketing


3 cr.

Marketing by the firm in a competitive economy at the local, national, and international level. Emphasis on the development, implementation, and control of marketing strategies including market target identification and the design of a marketing mix.

Prerequisite(s): Junior standing.
 

LCCN:  CMKT 3003

F, Sp, Sum



Click here for course scheduling information.



Add to Portfolio (opens a new window)