May 26, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog
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MRKT 3008 - Marketing Research


3 cr.

Modern marketing research techniques and their application by management to problems involving marketing strategy development, implementation, and control.

Prerequisite(s): MRKT 3001 ; six hours of Marketing electives; MATH 1016  or consent of instructor.
F


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