Communication, Public Relations Concentration, B.A.

Additional requirements for a Concentration in Public Relations

• COMM 2061 - Public Relations Principles and Case Studies
• COMM 3030 - Persuasion

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• COMM 3042 - Communication and Gender or
• COMM 4004 - Intercultural Communication

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• COMM 3061 - Public Relations Writing and Planning
• COMM 3070 - Methods of Investigation
• COMM 4060 - Public Relations Campaigns
• COMM 4081 - Mass Communications Law

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Communication Core Courses:

• COMM 1018 - Interpersonal Communication
• COMM 2001 - Public Speaking
• COMM 2010 - Writing for Professional Communicators
• COMM 2020 - Visual Literacy
• COMM 2040 - Web Media Design
• COMM 4000 - Communication Ethics
• COMM 4050 - Communication Theory
• COMM 4090 - Internship

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• In addition, every COMM major must complete one of the following concentrations:

   

  Communication, Communication Advocacy Concentration, B.A.   

  Communication, Integrated Media Concentration, B.A.   

  Communication, Public Relations Concentration, B.A.   

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Required for a Major in Communication, B.A.

This curriculum provides students with flexibility plus knowledge and skills to pursue careers in communication advocacy, integrated media, and public relations.

Majors in Communication are required to complete core courses and one of the following three concentrations:

1. Communication Advocacy
2. Integrated Media
3. Public Relations

Students are advised to include additional COMM courses among their general electives. Majors may, but are not required, to complete a minor.

Students must earn a “C” or better in all courses in the major. If “D” or “F” is earned in a course that is a prerequisite, the course must be repeated until a “C” or better is earned before attempting the course for which it is a prerequisite.

Communication majors are expected to participate in co-curricular activities within the department, such as student media productions and speech and debate forum.

A departmental writing skills exam is administered several times throughout the semester as part of COMM 2010 . All students must pass the exam with a score of 60 or better in order to pass the course and advance in the Communication major.