Marketing, B.B.A. (521401)

The Bachelor of Business Administration degree in Marketing is offered for students seeking careers in advertising, brand management, industrial marketing, consumer relations, market research, professional selling, purchasing, digital marketing and retailing. Students must complete MRKT 3002 , MRKT 3005 , MRKT 3008 , MRKT 3011 , MRKT 4006 , MRKT 4009 ; MRKT 4010  or MRKT 4013 , MRKT 4012 ; three hours of marketing electives from MRKT 3004 , MRKT 3007 , MRKT 4001 , MRKT 4003  , MRKT 4010 , MRKT 4011 , MRKT 4013  or MRKT 4092 ; and three hours of management electives for a major in Marketing.