MRKT 3001 - Fundamentals of Marketing

3 cr.

Marketing by the firm in a competitive economy at the local, national, and international level. Emphasis on the development, implementation, and control of marketing strategies including market target identification and the design of a marketing mix.

Prerequisite(s): Junior standing.

LCCN: CMKT 3003

F, Sp, Sum

Click here for course scheduling information.