Mar 28, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BMBA 5021 - Marketing Strategy


(3 Cr.) Planning, implementing, and evaluating marketing strategies within the context of a dynamic and global environment. Identifying, understanding, and selecting target markets and developing appropriate marketing programs to satisfy chosen segments. Prerequisites: Marketing 3001; and the permission of the graduate coordinator.


Click here for course scheduling information.



Add to Portfolio (opens a new window)