Aug 08, 2022  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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BMBA 5021 - Marketing Strategy


(3 Cr.) Planning, implementing, and evaluating marketing strategies within the context of a dynamic and global environment. Identifying, understanding, and selecting target markets and developing appropriate marketing programs to satisfy chosen segments. Prerequisites: Marketing 3001; and the permission of the graduate coordinator.


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