Dec 03, 2020  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog
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MRKT 4006 - Business-to-Business Marketing


3 cr.

Strategies and tactics used in marketing complex technologies and services to industrial firms. Emphasis is given to value and vendor analysis as key elements in business-to-business marketing.

Prerequisite(s): MRKT 3001 .
F


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