Mar 29, 2024  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 4040 - Media Sales and Promotions


3 cr.

In-depth study of selling for media, from prospecting to servicing accounts, with emphasis on adapting sales techniques to the special needs of print and broadcast media.

Prerequisite(s): Junior standing.


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